Dec 13, 2017
Build that Buzz: How to Use Media Coverage to Promote Your Business with Kerry Heaps on Women Entrepreneurs Radio™
Can media really benefit your business? What are the mistakes business owners make when reaching out to media outlets? What are the top 5 things business owners should have before they contact an outlet?
Kerry and Deborah discuss the ways you can get major coverage and how to make it work for you.
Can media really benefit your business? What are the mistakes business owners make when reaching out to media outlets? What are the top 5 things business owners should have before they contact an outlet? Kerry and Deborah discuss the ways you can get major coverage and how to make it work for you.
Kerry Heaps is the Founder and Publisher of Strictly Marketing Magazine. She is also the host of Strictly Marketing Talk Radio. The magazine has recently spun off an online community for women (and men too) looking to gain more media exposure, Pitch like a B*tch Media. She owns Knockout Marketing, a Business-to-Business telemarketing and lead generation firm. Her passion is to help other Entrepreneurs with their marketing efforts to continue their dream of running a successful business.
Her story starts in the spring of 2005, working in the corporate world as a recruiter she spent a lot of time at networking functions and participating in putting them together for other organizations. "It's a lot of work putting together events and I thought to myself if I am going to do this, I should do it for myself. I was working part time to save money to start my image consulting firm so I figured this would be a great way to add in some revenue while the business gets up and running."
She left her corporate job in the fall and started getting business owners together at a local book store café. "I still remember my first Monday after I left my job, I got up that morning and thought, what have I done??? Although there's been a lot of bumps in the road I don't regret my decision one bit. My passion is helping others succeed in their marketing efforts, I know how scary it can be to start a business and no one should feel alone on their journey." The company currently specializes in marketing, with the Magazine, talk radio program and online community for Women in Marketing.
Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work. She is also an experienced judge on the beauty pageant circuit. Kerry is also a contributing columnist for www.sbmarketingtools.com, www.entrepreneursenvogue.com and she also writes occasionally for www.sheownsit.com and www.womensprospects.com. Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish and many more successful business entrepreneurs.
Pitch Like a Bitch Media: www.pitchlikeabitchmedia.com
Strictly Marketing Magazine & Talk Radio: http://www.strictlymarketingmagazine.com
Appointment Setting by Knockout Marketing website: