May 26, 2018
Shirin Behzadi, Chief Executive Officer of Home Franchise Concepts on Women Entrepreneurs Radio™
Shirin Behzadi is Chief Executive Officer of Home Franchise Concepts (HFC), which in 2017 celebrates its 25th year as the top-selling family of direct-to-consumer brands in the home-related goods and services space, one of the world's largest franchise businesses and a recognized leader in franchisor-franchisee relationships.
HFC's three brands including Budget Blinds®, Tailored Living® and Concrete Craft™ are consistently rated at the top of their categories and supported by 1,300 franchisees in the U.S., Canada and Mexico.
As CEO, Behzadi leads the HFC executive team to expand the HFC family of brands by leveraging her financial, operational and franchising experience, as well as her passion for helping franchisees realize their financial and personal dreams.
She is currently embarking on a company-wide initiative to grow installations to record levels across all three brands in 2017 - which, for the signature Budget Blinds brand translates into a most-ever 2.6 million window-covering installations for the year at a record pace of 50,000 per week. She also projects HFC brands to be operating in more than 9,000 North American cities by the end of the year.
A recognized expert in all aspects of franchise growth and development, Behzadi is also distinguished as one of a relatively few female CEOs in the franchising space.