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Aug 21, 2019

Entrepreneur & Author Christina Geist on Women Entrepreneurs Radio

Christina Geist is a brand strategist, entrepreneur and children’s book author who lives in New York City with her husband, NBC and MSNBC host Willie Geist, and her two children.

Christina is the first to raise her hand in any brainstorm. Her career spans news producing, public relations, marketing, branding, and design strategy positions at large agencies like Arnold Worldwide and Interbrand, in house at Johnson & Johnson and inside growing start-ups. After taking four years off to raise her kids, she started two companies and sold a children's book to Random House right around her 40th birthday.

Boombox: An online boutique for bespoke, premium, personalized memory boxes, filled with custom-printed photos and written messages from friends and family (an idea born from the boxes Christina’s college friends made for each other as they each turned 40, and for her Dad when he turned 70). A Boombox is more than a gift: It's a deeply personal experience that connects the recipient to his or her people and her life story, in turn, creating an unparalleled relationship between Gift Givers, their Collaborators and the Brand.

True Geist: A boutique brand strategy and design firm, founded in partnership with Christina’s former creative director at Johnson & Johnson and Interbrand, Todd True. Todd thinks in pictures; Christina thinks in words. Together, they do global work for some of your favorite household brands, and start ups too. Services range from naming companies and products, to logo and brand identity design and large-scale global packaging redesigns.

Christina’s first children’s book, Buddy’s Bedtime Battery, was released by Random House Kids in September 2016 and - for a beautiful moment - eclipsed Harry Potter as the #1 children’s book on Amazon. Her second release - Sorry Grown-Ups, You Can't Go To School! - was released on July 16, 2019.

Christina grew up in Ridgewood, New Jersey and graduated from Vanderbilt University in Nashville, Tennessee. She comes from a loud, loving family and makes a mean chicken parm.

Picture credit: Emily Neville Fisher Photography


Business URL: - Boombox memory boxes - True Geist branding & design firm - children's books